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Eric Rice
The Future of Podcasting
Eric Rice
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[runtime: 00:39:08, 17.9mb, recorded 2006-06-16]
Eric Rice of Hipcast and Slackstreet Entertainment has long been known not only as an early adopter of emerging media technologies, but also as a visionary who can identify those technologies that will become the standard in a couple years. What does the future of podcasting hold in store for podcasters, audiences, and traditional media? In this lecture he considers the rapid evolution of podcasting from its creation just a few years ago to the vast array of podcasts we have now. Rice examines how podcasting is already moving beyond the borders of the geek community, and how even our mothers-in-law are discovering shows to listen to and watch.
Rice advocates that branding will continue to be valuable in podcasting, not just for large businesses but also for personal podcasters and their niche shows to help audiences identify and connect. He also fields questions about the best future approaches to monetizing podcasting, including thoughtful incorporation of advertising.
Rice suggests as a podcaster you focus on content rather than the specific technologies of podcasting, even spreading out your content across multiple media. The future is not podcasting in a vacuum, but rather integration with existing industries, technologies, and media types.
Podcasters will and should continue to break the perceived rules. Telling a podcaster not to do something provides the utlimate inspiration to him that the forbidden thing must be done. And breaking out of the confines and mindsets of traditional media create the broadest opportunities for effective new approaches.
Eric Rice is one of the world’s leading experts in consumer-generated media, particularly podcasting and videoblogging. As co-founder of Hipcast (previously Audioblog.com), Rice’s goal is to bring solid tools to enable everyone to create personalized or business media. As chief evangelist for Hipcast Rice travels around the country to explain the values and simplicity of podcasting and videoblogging to the masses.
Concurrently, Rice is the founder and executive producer of Slackstreet Entertainment, a holding company for podcast and videoblog consulting and products. With Slackstreet, Rice has consulted some of the largest entertainment, technology, and Internet-based companies in the world, as well as developing original audio and video programs for worldwide distribution and syndication. Slackstreet is the home of the KSSX network, Backstaging, Everyday Films, and The Eric Rice Show, among others.
Rice is married with children, and still lives in his native Silicon Valley.
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