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Ben Williams
Viral Promotion Tips N Tricks
Ben Williams
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[runtime: 00:51:26, 23.5 mb, recorded 2006-09-30]
Ben Williams is an example of a podcaster who is coming up with new ways to market outside of the box. He challenges podcasters who are content with Feedburner, Itunes, and the iPod to learn the power of services like Webpasties, Myspace.com, Akimbo and other noteworthy technologies.
He also discusses how to barter your brand's value in exchange for professional talent, as well as how to leverage trade shows and web portal communities to build brand awareness. He challenges podcasters to take their product to the next level by reinventing their marketing strategy to stand out from the crowd, a strategy that inspires self promotion, brand equity, and social networking.
Ben Williams has a BA in Advertising Graphics. In 1997 he graduated with Honors from Central State University where he studied graphic design, with an emphasis in illustration and computer graphics. He has been in the broadcast and media industry for over nine years and using computers for over twenty-eight. Six of those years have been spent as the New York City digital media specialist at JWT (J Walter Thompson), the fourth largest and the oldest advertising agency in the world. In 2006, he created a new position for himself as a podcast – digital marketing strategist. He is a part of an experimental department within the agency's entertainment division titled The Nursery. JWT is the first ad agency to incorporate podcasting, video portals, and social networks as a marketing strategy.
Ben has gradually built up a portable media network of three independently produced audio and video podcasts. Codedsignal.com is the website and holding pin for all the media that he produces and will host on the site. All of his media properties are available through iTunes, Youtube, Myspace and other online digital outlets.
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