detail1599
A Panel Discussion
For Musicians Only
Ali Partovi, C.C. Chapman, Corey Denis
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[runtime: 01:07:18, 30.8 mb, recorded 2006-09-30]
The way music is discovered, promoted and sold is beginning to change. Ideally, great music should find its way into the hands of the audience specifically looking for it – but in the past this has been expensive and under the control of major labels. Podcasting is an inexpensive way for musicians to promote their music directly to their fans and reach new fans through sites offering personalized recommendations and social networking.
In this session, you'll hear Ali Partovi of GarageBand.com, C.C. Chapman of the Podsafe Music Network, and Corey Denis of IODA answer questions about how you can promote your music in new ways through podcasts (your own and others), a variety of social networks, virtual worlds, and digital music distributors. You'll also learn how to make the most of your recordings and reach out to potential "customers" directly without having to give up creative and business control of your music. Using podcasting and other digital and web-based tools to build your audience comes with some complications artists need to consider. Protecting your intellectual property rights while keeping distribution flexible may lead artists to use Creative Commons or other new licensing strategies.
Artists with tech backgrounds may seem to have an advantage in this new landscape, but specialized music distribution networks may provide good solutions for artists who are less tech-savvy. The panelists also remind artists that mere numbers of hits and "friends" do not necessarily translate to sales, so artists should remember that social networking is not the ends but is rather the means.
Ali Partovi is CEO of GarageBand.com and Gcast.com, the world's largest independent music community and leading podcasting creation service. GarageBand.com has over 150,000 bands and 2 million monthly visitors, and uses collaborative-filtering to let ordinary people pick the hits in every genre, resulting in radio airplay, publishing deals, and recording contracts for deserving artists. Many top-rated bands at GarageBand.com have gone on to become major label acts. Gcast.com offers free tools for any consumer to easily create and share their own podcast, and currently hosts over 40,000 podcasts. Ali has a long track record with grass-roots ventures. He was a co-founder of LinkExchange, a startup that helped small businesses build web traffic and revenue, rapidly became the web's largest small business portal, and was acquired for $265m by Microsoft in 1998. Ali has provided strategic consulting to Google, Overture, PayPal, and Yahoo. Ali also co-founded "DrinkExchange," a grass-roots social and networking community with regular events in San Francisco, San Diego, Washington DC, Tokyo, Sydney, and London. Ali has Bachelors and Masters degrees from Harvard.
C.C. Chapman, Digital Marketing Manager for Babson College, is also a Boston-based filmmaker, father and all around web freak. Fueled by a passion for new media, he jumped into podcasting with both feet as the host and producer of two popular PodShow music podcasts – Accident Hash and The U-Turn Cafe. C.C.'s opinions as a podsafe music advocate have appeared in the Wall Street Journal, the Boston Globe and on ABC and FOX news programs. e most recently launched his first business podcast called Managing the Gray which focuses on the new media, no control PR and consumer generated content markets.
Corey Denis joined IODA, the Independent Online Distribution Alliance, as their Digital Marketing Manager, with roots thriving in independent music. IODA is a digital distribution company for the global independent music community. Prior to joining IODA, Corey spent 6+ years in the music industry, working at indie labels in tour promotion, marketing, research, A&R, production and eventually, online marketing development. Corey pioneered and nurtured the first What Are Records New Media Marketing department which resulted in a sharp increase in digital sales, artist exposure and even increased ticket sales to live events. Fueling a number of successful & innovative digital media campaigns for artists such as Billboard topper comedian Stephen Lynch, Fancey (Todd & Kurt from New Pornographers), Figurine (the postal service/ dntl side project), and funk legend Maceo Parker, as well as developing artist social spaces, podcasts and blogs, and helping What Are Records become one of the first indie labels selling content on the iTunes Music Store, What Are Records deemed Corey their "Digital Wonder." In addition to her work with What Are Records, Corey worked as a music supervisory consultant for indie films. While managing & booking rock bands, promoting artistry online and editing liner notes, Corey also produced and directed Guerrilla Wordfare, a hip hop/ spoken word/ art festival in Boulder, CO, 2003 – 2004 which proved successful through heavy online/ new media promotion. As Digital Marketing Manager at IODA, Corey works directly with Podcasters, Bloggers, Zines, Internet Radio & DIY Media creators, to expose indie music – both new, old, familiar and obscure – to innovative online communities across the globe. Promonet enables podcasters to legally download, play and promote/ review music from the vast IODA catalog of independent labels & music. Corey has been with IODA one year and is happy to have landed "my dream job, where digital media and music converge."
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