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Jason Van Orden
Promoting Your Podcast: Building Your Audience
Jason Van Orden
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[runtime: 00:59:46, 27.4 mb, recorded 2006-09-30]
In this session from the 2006 Podcast and Portable Media Expo, Jason Van Orden gives podcasters a clear blueprint for promoting their podcasts. Van Orden, author of "Promoting Your Podcast", reveals tactics that help him and his consulting clients to attract maximum attention and a loyal following of listeners to their podcasts. He draws from his experience as an internet marketer and critically acclaimed podcaster to give specific and actionable tips that will bring you more fans.
Van Orden presents detailed, real-life case studies of successful promotional campaigns as well as pitfalls to avoid. He uses his own experience as well as answering questions from the audience to explain how to:
Van Orden is clearly very comfortable interacting with an audience of podcasters at all levels, and his presentation is densely-packed with practical information yet still entertaining and enjoyable to listen to.
Jason Van Orden is a consultant, author and speaker on podcasting and social media. Van Orden, a webpreneur and would-be rock star, dove into podcasting with the same passion he has for music and internet business. His website, HowtoCreateaPodcast.com, draws thousands of visitors each month with its combination of technical tips and marketing strategies. He is also the author of Promoting Your Podcast. Jason’s speaking engagements include The Podcast and Portable Media Expo, the National Association of Brodcasters, The Learning Annex and the New York City Podcasters Association. His experience in technology, audio production and Internet business, combined with his creative streak, makes him an ideal source of podcasting information.
But Van Orden also practices what he preaches as a podcast and social media expert, producing three podcasts of his own: The Podcasting Underground, Internet Business Mastery and GothamCast—a show on living in New York City.
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