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Rick Klau
Create and Optimize RSS Feeds for Maximum Effectiveness
Rick Klau
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[runtime: 00:41:49, 19.1 mb, recorded 2006-09-29]
In today's times, the number of downloaders of content is double the number of feed subscribers. This indicates that the feed-subscription process, in its current state, is broken.
To content publishers, that piece of statistics must indicate the gap between consumers who are interested in finding their content but don't have the means to. And the publishers themselves aren't quite capable of helping users reach them either. The other imbalanced scale of the beam balance is the inability of publishers to find out who is accessing their feeds, from which HTTP refers they are coming, and what they click on the content page. FeedBurner makes some tools that help to solve both the problems.
There is some competition in this market, too. iTunes dominates with 60% share, but the followers such as Juice, Bloglines, MyYahoo!, NewsGator and DemocracyTV, while chasing up close, are niche players. They do not appeal to the common masses.
In the end, Rick manages to brush the dust off some commonly misused terms in the podcasting industry.
Rick Klau is the Vice President of Publisher Services at FeedBurner, before which he held the same role at Socialtext. He has held the office of the Vice President of Vertical Markets, and also the company spokesperson at Interface Software. He has also held senior marketing positions at iManage through an IPO. An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of publications including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security. Rick earned AB Degrees in International Affairs and French from Lafayette College, a JD from the University of Richmond School of Law and a Baccalaureate Degree from l'Université de Bourgogne.
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