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A Panel Discussion

Successful Podcasting at the University Level



Kathleen King, Michael Schmidt, Obadiah Greenberg

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Nowhere has podcasting been adopted more quickly than in education at the University level. At the 2006 Podcast and Portable Media Expo several representatives from Universities leading the way in podcasting talk about how they implemented successful programs, the pros and cons of making lectures and other material available for download, and how doing so will affect existing instructional methods.

The example of the University of Carolina shows how podcasting is not only a convenience, but a real money saver. There is a return of investment, even when handing out video ipods. Also, it's important to deal with the specific user groups: What are the fears of students ("Do I need to come prepared now?") and faculty members ("More work? Will students still attend classes?").

Stanford University is experimenting with podcasts since 2005 using the iTunes University service. They target to podcast about advice, training and development and are planning to include student-generated content.

At Berkeley, a lot of discussion deals with the public nature of the content. With self-learners all over the world, there is a whole new audience to consider. Also, what about copyrighted material? The low costs of audio-only production make it possible to afford coursecasting for the departments that don't have a high budget.

Fordham University (NY) is specializing in adult learning and has reached over 700,000 people with podcasts. A lot of work goes into targeting programs on specific listener groups.

Michael G. Schmidt, Ph.D., joined the Medical University of South Carolina in April of 1989 after an NCI post-doctoral training fellowship at the State University of New York at Stony Brook. He is presently Professor and Vice Chairman of the Department of Microbiology and Immunology with research interests in bacterial protein export, molecular pathogenesis, biodefense preparedness, biofilm development and succession and environmental microbiology.

Brent Izutsu first began working on Stanford on iTunes U in August 2005 as a production management intern from Apple Computer. In January, Brent joined the Stanford team as the Digital Resources Manager and currently oversees training, development, production and support services.

Obadiah Tarzan Greenberg is Product Manager for webcast.berkeley (webcast.berkeley.edu), UC Berkeley's automated system for capturing and delivering open access podcasts and video of full courses and events. He also leads projects with distribution partners including Apple's iTunes U (itunes.berkeley.edu).

Prof. Kathleen P. King is Director of the Ed Tech Ctr at Fordham University in NYC. King is cohost of Podcast for Teachers and a leader, grant director, and author specializing in creating innovations of teaching and learning for learners of all ages.


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The Podcast Academy™ is the longest running professional podcast training event in existence. Held at locations such as Duke University, Boston University, the Yahoo! campus, and the Podcast & New Media Expo, we offer one and two day-long courses that have attendees returning year after year.

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