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Paul Colligan
Monetize Your Podcast in 30 Days or Less
Paul Colligan
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[runtime: 01:03:11, 28.9 mb, recorded 2006-09-29]
Traditionally, the media industry value chain consists of content producers, distributors and retailers selling the media to consumers. Podcasting changes this old view of media, according to Paul Colligan, podcaster and CEO of Colligan.com Inc. Podcasters can take over the role of all players in the media chain, and with it gain all the revenue.
Colligan introduces seven proven strategies to monetize your podcast in 30 days or less. He proposes to use effective CPM (cost per 1000 impressions) as a metric to compare the various ways of monetizing a podcast. For every strategy he gives examples of sites and how much effective CPM they have gained.
Learn about tools that make life easier for a professional podcaster. Colligan gives a comprehensive overview on tools and on sites listing these tools. However, most important is to have the right mindset - I'm the media.
Paul Colligan is CEO of Colligan.com Inc. and owner of several popular Internet properties that include The My Podcast Center Podcast Directory, FrontPage World, Automate Sales, Podcast Tools, and Premium Podcasting. His Passion: the Business of Podcasting.
Paul produces a number of Podcasts that include Marketing Online Live, Podcast Tools Weekly Update, Paul's Profitable Podcasting Podcast, and Big Seminar Live. He is also the author of many books on the Internet and co-author of The Business Podcasting Bible with Alex Mandossian.
Mr. Colligan has played a key role in the launch of dozens of financially successful Web sites and Internet marketing strategies that have seen tens of millions of visitors and millions of dollars in revenue. Previous projects have included work with Peak Potentials, InternetMCI, the Oregon Multimedia Alliance, Rubicon International, Microsoft, the Electronics Boutique, and Pearson Education.
He is also a popular speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include Podcast Expo, The Business Podcasting Summit, Internet World, Linux World, Commission Junction University, Big Seminar, the X-10 Seminar, and Microsoft Tech-Ed.
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