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David Jackson

Planning Your Podcast – Avoiding “Ready, FIRE, Aim” Syndrome



David Jackson

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You've started, or are going to start a podcast. There are many things to consider in launching your podcast in the right direction. By understanding the available options, you can avoid wasting time, being frustrated, and spending too much money. Many new podcasters jump in without thinking it through, and end up quitting after a few shows (known as "podfading").

David Jackson covers the pros and cons of important subjects such as host vs. co-host, naming your podcast, recording styles (live vs. post production), recording software (quick reviews of some of the top titles), picking a web host (unlimited storage vs. limited), creating an RSS feed (blog vs. other tools), the foolproof version of recording a Skype call (vs. using a hybrid), soliciting feedback (and how to prime the pump), picking the right show topics (by knowing your audience) and creating good headlines for each show.

Learn how to organize the podcasting process and create an ongoing stream of information into your show using free tools. Why start from square one when you can hear about many of the pitfalls new podcasters fall in and how to avoid them? Dave Jackson has worked with many new podcasters through the School of Podcasting and knows the common mistakes and how to avoid them. Once you understand the many options available to podcasters you can choose which will work best for you and the long-term success of your podcast.

David Jacksonhas been helping people understand technology for over 25 years. Jackson took his passion for helping people understand technology, along with that for the Internet and created the School of Podcasting. SoP has hundreds of resources and hours of audio and video tutorials to help you plan, produce, and promote your podcast. In addition to running the School of Podcasting since 2005, Jackson produces three podcasts: "The Musicians Cooler – where musicians trade advice (for independent musicians)," "The School of Podcasting's Morning Announcements (podcasting tips)" and "Sloppy Seconds" (a sarcastic look at the music business).


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The Podcast Academy™ is the longest running professional podcast training event in existence. Held at locations such as Duke University, Boston University, the Yahoo! campus, and the Podcast & New Media Expo, we offer one and two day-long courses that have attendees returning year after year.

Be sure to check out our new book: Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast