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Michael Geoghegan
Solving the Corporate Dilemma
Michael Geoghegan
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[runtime: 01:00:27, 27.7 mb, recorded 2006-09-29]
Organizations often have trouble understanding and using podcasting. Michael Geoghegan, Co-Founder & CEO of Gigavox Media, talks about solving this new corporate dilemma. When corporations can choose to advertise on existing podcasts, or create their own, what factors should they consider when deciding how to best use corporate podcasting dollars?
Geoghegan uses several case studies of corporate podcasting to help illustrate the important points management should consider when deciding how they can best use podcasting. It is often difficult for companies to interest and capture their audience; it is crucial therefore to create compelling – and in some cases exclusive – content. Geoghegan outlines some tips and tricks on how to produce and promote podcasts for your company.
When companies want to advertise on existing podcasts, some difficult choices need to be made. By using Gigavox Media, and IT Conversations, as examples, Geoghegan explains how to best approach advertising deals with podcasters so as to avoid confusion and problems in later stages. In order to illustrate a few proven podcasting tactics, Geoghegan shows a number of examples of how podcast advertisements can be implemented and how to run an effective advertising campaign.
Michael W. Geoghegan is co-Founder and CEO of GigaVox Media. He also founded Willnick Productions, creator of some of the first corporate podcasts, including the official podcast of the Disneyland Resort. Geoghegan's other podcasting endeavors include Reel Reviews: Films Worth Watching, Grape Radio, and PrivaCast, an enterprise-level solution for secure RSS currently used by Duke University.
Geoghegan speaks frequently on podcasting's impact on new media and its corporate applications and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine. He is also co-author of "Podcast Solutions: The Complete Guide to Podcasting
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