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Ted Murphy
Branded Podcasts
Ted Murphy
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[runtime: 00:25:12, 11.5 mb, recorded 2006-06-20]
In 2005 Lexus Motors commissioned MindComet, a Florida based marketing firm, to create a podcast promoting their new IS series vehicle line and to create an affinity between Generation X and the Lexus brand through shared music experience. Ted Murphy, President/CEO & Founder of MindComet, outlines the goals of the podcast, the measures of success, and the lessons learned along the way.
He touches on hot topics such as commercial music licensing, corporate legal departments, audience participation, content distribution, and strategic planning. As a marketing expert, Murphy stresses the need to promote your content and to experiment with new ideas. In what could become a mantra for corporate podcasting, Murphy asks this question: "Would you listen to your own podcast?"
Murphy summarizes his presentation with a "corporate podcasting top 10" list which any company, who intends to enter the podcasting or video podcasting space, should consider before they start.
Ted Murphy is a world-renowned leader in interactive marketing and communications strategies. In 1999, he founded MindComet, a top interactive marketing firm. A serial entrepreneur, Murphy has founded or co-founded six operating companies since 1994 including PayPerPost.
An expert in marketing to Generation Y, Murphy has co-authored a forthcoming book titled "Y:Outside the Polls and Inside the Minds of the Millennials," and presents to marketing and communications professionals around the world. His efforts have received national recognition, including A/V Multimedia Producer Magazine's "Top 100 Multimedia Producers" for two consecutive years. In 2006 Murphy’s viral campaign created for MindComet was inducted into Marketing Sherpa’s Viral Marketing Hall of Fame. In addition, Murphy is the host of Internet Marketing Voodoo, a leading Internet marketing podcast show.
Prior to founding MindComet, Murphy attended Florida State University where he co-founded and served as VP of Creative Services for Marsiglio & Murphy Creative Services, a regional advertising and marketing agency. The award-winning agency developed campaigns and corporate identity packages for several fortune 500 companies.
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