Podcast Academy – The #1 Source for Podcast Education

PNME 2007 #44 Growing Your Audience in a Podfaded World

We’re a few years in on the whole podcast/netcast thing, and everyone’s getting testy. Podcasters are getting testy because listener growth is flatlining, and increasing the numbers in their audience is getting harder to do. Why? Because podcast listeners, who are also getting testy, are feeling that way for a very good reason: they feel abandoned by testy podcasters who up and quit doing their podcast, because they can’t grow their audience. Which leaves more listeners with more time to listen to the podcasts you make, and we’ll show you the steps that you need to take to make them part of your audience – permanently. It’s not just about asking for a vote at the beginning of each month, and it doesn’t end with an amorphous “viral marketing campaign” – the gaps are filled in with what the pros use to promote themselves and gain ratings. Presenter: Tee Morris of Onlinetonight

Download mp3: Growing Your Audience in a Podfaded World (57:11 min 26.2 MB)

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Pretty cool – check out our transcript experiment.

PNME 2007 #43 But, Honey, It’s for The Studio! Upgrading the Basic Podcaster’s Set-up

So you have outgrown Audacity, your no longer impressed with the quality of that $20 USB microphone, and you want a more polished sound for your podcast. How can you do this, and not break the bank? Here are a few tips on where to shop for the best deals in audio equipmwnt, how to shop for software and hardware, items for your studio upgrade’s shopping list, and even a few tricks of a “podcaster’s fung shwei.” If you’re ready to take your podcast to the next level in terms of sound quality, this is the session for you. Presenter: Tee Morris of TeeMorris.com

Download mp3: Upgrading the Basic Podcaster’s Set-up (57:11 min 26.2 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Pretty cool – check out our transcript experiment.

PNME 2007 #42 Ask A Ninja Keynote Address

Since its first episode in 2005, the Ask A Ninja series has been viewed over 35 million times, quoted on the floor of the U.S. House of Representatives, featured on NPR and endorsed on numerous blogs including BoingBoing, Digg and Rocketboom. Ask A Ninja was voted the Best Series of 2006 at the YouTube video awards and featured in the New York Times Magazine. Tim Bourquin, Founder of the Expo, will ask them about what specifically they did to attract an audience, how they capitalized on the momentum, how they monetized their show in creative ways, and what’s ahead for them. Presenters: Kent Nichols and Douglas Sarine, Creators of (and Ninja in) Ask A Ninja

Download mp3: Ask A Ninja Keynote Address (48:02 min 22.1 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #41: Podcasting for Nonprofits, Associations and Societies: Leveraging Your Expertise and Resources

Whether your organization serves a particular industry, advocates on behalf of social justice issues, or is a member driven professional society, podcasting and video podcasting are excellent ways to communicate your areas of expertise to members, advocates, stakeholders and the general public. In this session, you learn how to use new media to advance your organization’s mission, grow your membership, increase public awareness, communicate with members, cross-promote existing products, repurpose content, bolster media relations and support education initiatives. As internet delivered media approaches a tipping point and competes with traditional radio and television for an audience, now is the time to establish your organization as a content provider before someone else fills your niche. Instructor: Chris Condayan of American Society for Microbiology

Download mp3: Podcasting for Nonprofits, Associations and Societies: Leveraging Your Expertise and Resources (53:32 min 24.6 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #40: Making Money with Sponsorships and Advertising

Audio and video podcasters who want to leverage their content into business bank account deposits have several options when it comes to selling advertising and sponsorships. Some have found success acting as their own sales force and reaching out to prospects directly. Others are using third-party advertising services have launched to make a connection between ad agencies, their clients and the content creator. In this panel, you’ll hear from several passionate people who are tackling the issue in very different ways. After getting an overview of how each of the services differ, the panel will turn to a discussion of the pros and cons of using an outside service vs. securing your own sponsors. The panelists will also discuss how to price a sponsorship, selling the value of advertising in your podcast and how to help your advertisers measure return on their investment. Instructors: Mark McCrery of Podtrac, Lee Gibbons of Podango, Jonathan Cobb of Kiptronic, Greg Galant of RadioTail, Todd Cochrane of Blubrry.

Download mp3: Making Money with Sponsorships and Advertising (57:56 min 26.6 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #39: Remote Audio and Video Interview Techniques

Nothing is quite as challenging for a podcaster as recording high-quality interviews or “gang-style” shows from telephones or Skype. Add the requirement for remote video, and the challenges are multiplied tenfold. Doug Kaye, the founder of IT Conversations, Executive Director of the non-profit Conversations Network, and 2005 Podcasting Person of the Year, will explain a wide variety of tools and techniques that podcasters and videobloggers can use to record remote audio and video interviews. Topics covered will include Skype, digital hybrids, double-enders and tape syncs, conference-call recording, and remote real-time multi-camera video. Doug will also preview some exciting new free software tools coming from those wonderful people who brought you The Levelator. Instructor: Doug Kaye of The Conversations Network.

Download mp3: Remote Audio and Video Interview Techniques (1:02:37 min 28.7 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #38: How to Generate Buzz and Extend Your Brand with Social Media

In the current internet climate, social media is a must-have tool for communicating with your market. In this session you’ll learn the best social media tools and techniques for extending your brand beyond the confines of your own web site and generating buzz throughout social networks and the blogoshpere. You’ll also learn how to build a dynamic online community around your brand. Finally, you’ll learn how YouTube can increase your search engine presence, the number one way to get more people to link to your content, and how to make your site more visible in social media searches. In an increasingly crowded space, you’ll learn how to stand out and get to the target market you want to reach and find new customers. Instructor: Jason Van Orden of Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans

Download mp3: How to Generate Buzz and Extend Your Brand with Social Media (1:19:11 min 36.3 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

About a week ago we tried an experiment here on our Podcast Academy site. We posted an entire transcript of one of the hour long presentations from the New Media Expo. No particular reason we picked the one we did, in fact we had already posted it once before, it was just a quick and easy one for the transcriber to pull a copy of. Although we’re all podcast fans, it’s important to keep in mind that making the content available in a variety of formats helps us all reach a broader audience.

I’m curious if anyone has any feedback. Is this a helpful tool if we continued to provide them?

I saw the advantages as:

• You can link to specific quotes on the transcript pages.
• It increases the relevance of content rich presentations for search.
• Allows presenters one more way to provide their presentations.
• All around good resource.

Obviously there is some cost involved (actually a significant cost) if we continue to do this. No big secret, if you see the pages, we deployed some ads. So we’ll continue to monitor our test to see if it is economically viable on a mass scale for all 153 hours of audio.

Meanwhile, if you like the transcript idea I’d appreciate you thoughts.  Here’s the link to the transcript post.

Thanks to Paul Colligan for the nudge to test this.

PNME 2007 #30: Educators and the Podcast Interview: Your Educational Ace In The Hole!

For educators of every stripe, the interview format is perhaps the simplest and, certainly, one of the most effective ways to go. You’ve heard of win/win? In this presentation, you’ll learn how the interview offers a 12-way win! In addition, you’ll learn both the technical and tactical strategies for effective interviewing. Podcasting promises to be one of the most revolutionary educational tools since Gutenberg’s invention of the printing press. If you are a teacher or educational administrator, you can’t afford to be left behind by this game-changing development. In primary and secondary schools, colleges and universities, trade schools and corporate-learning centers, leading-edge educators are pioneering ever more creative applications with these tools. Podcasting potentially offers you the largest classroom you’ve ever had and one that is global in its reach. Whether your motivation is non-profit or commercial, there is a world of opportunity awaiting you. Instructor: David Van Nuys, Ph.D. of Shrink Rap Radio

Download mp3: Educators and the Podcast Interview: Your Educational Ace In The Hole! (58:01 min 26.6 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Complete Transcript Included:

David Van Nuys: My name is David Van Nuys and I’m going to be talking about interviewing as an ideal vehicle in the educational context so if that’s what you’re interested in, then you’re in the right place.

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PNME 2007 #37: Getting Started with Audacity: Hands On Demos With The Free Audio Editor

Beginners start here! In this session, you’ll learn the basic functions of sound editing with Audacity, a free open- source program available for anyone to download on the Internet. Although not required, it is recommended that attendees for this session bring their laptops and pre-install the Audacity program prior to arriving (Audacity can be found at: http://audacity.sourceforge.net/). Audacity supports Mac OS X, Windows, and Linux. The instructor will be showing you step-by-step how to delete long pauses, “ums” and “ahs” and generally “clean up” your audio files so they sound professional and organized. In addition, you’ll learn how to import interviews, fade in and out music, insert intros, and align other audio content. Perfect for attendees who have never edited an audio file before. By the time you leave, you’ll have a basic understanding of how to edit and save audio files for your podcast. Instructor: Steve Holden of Aztec Media

Download mp3: Getting Started with Audacity: Hands On Demos With The Free Audio Editor (1:01:57 min 28.4 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!