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Archive for the 'Podcast' Category

PNME 2007: Selling Advertising and Sponsorships

BrattonSusan.gifPNME 2007 #24: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now!

Podcast and New Media Expo 2007: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy & justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It’s a learning session where you get real-time consulting that benefits everyone. Instructor: Susan Bratton of Personal Life Media

Download mp3: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! (59:32 min 27.3 MB)

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PNME 2007: 10 Secret Habits to Podcast Stardom

McMahonFranklin.gifPNME 2007 #23: 10 Secret Habits to Podcast Stardom

Podcast and New Media Expo 2007: Most podcasters know a couple, some practice three or four, but this unique conference experience reveals all ten habits to making your podcast a dominate force on the new media scene. Podcasting guru and new media svengali Franklin McMahon has produced some of the biggest hits in the podcast arena and this informative seminar will walk you through the magic steps to his success. Tightly focused on audience building, brand development, content refinement, advertiser growth and reaching the masses, Franklin reveals the inside secrets to effectively sharing your creation with the world. If your thoughts are dancing with widespread world domination, this is the seminar to attend. Instructor: Franklin McMahon of Franklin McMahon Studio

Download mp3: 10 Secret Habits to Podcast Stardom (52:39 min 24.2 MB)

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PNME 2007: Master Radio Techniques

CookeHolland.gifPNME 2007 #22: Master Radio Techniques and Avoid Radio Traps

Podcast and New Media Expo 2007: What can podcasters learn from broadcasters? And what radio modus operandi should podcasters NOT emulate? In this fast-paced session, one of radio’s best-known programming experts will discuss scripting, prep, and performance techniques; and outline specific money-making value elements you can build-into your podcasts. Holland will also focus on how podcasters can become broadcasters (what you HAVE that radio stations NEED). Although podcasting is unlike radio in many ways, there are also things the two medium share and capitalizing on the successes radio has had can make you a better podcaster. Instructor: Holland Cooke of Holland Cooke Media.

Download mp3: Jim Louderback Keynote (53:34 min 24.6 MB)

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PNME 2007: Jim Louderback Keynote

LouderbackJim.gifPNME 2007 #21: Jim Louderback Keynote

Podcast and New Media Expo 2007: Jim Louderback is the CEO of Revision3, the Internet television network that includes the popular Diggnation vidcast with Kevin Rose and Alex Albrecht, and The GigaOM Show with Om Malik and Joyce Kim. Tim Bourquin, Founder of the Expo, will talk with Jim about his move from traditional media (PC Magazine and TechTV) to the new media space, what he sees as the future of new media, and what content creators can learn from the successes and failures of traditional media ventures.

Download mp3: Jim Louderback Keynote (43:29 min 20 MB)

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PNME 2007: Growing the Market by Podcasting Customized Content

RoughChaz.gifPNME 2007 #18: Growing the Market by Podcasting Customized Content

Podcast and New Media Expo 2007: In this session, participants learn the power of creating customized digital content that takes into consideration the very needs and wants of their audience, resulting in effective 1:1 marketing. This new approach in the digital marketing era is known as Digital – Customer Relationship Management or D-CRM. By understanding the likes and dislikes of your audience-base, the greater the opportunity for an organization to develop a personal long lasting profitable relationship with the customers. Once the core audience segmentation has be formalized the organization can then leverage this business intelligence to further target and promote different eCommerce opportunities, promotions, loyalty programs, etc. Podcasting has created a new channel for generating income for organizations, but has also created an internal communications tool that will enable companies to use for training employees, delivering presentations, creating an environment that fosters innovative thinking. Insructor: Chaz Rough of PodFactory.net.

Download mp3: Growing the Market by Podcasting Customized Content (47:15 min 21.7 MB)

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PNME 2007: Understanding Content Liability Risks in New Media

VogeleColette.gifHowellDenise.gifHeningerJeff.gifHermesJeffrey.gifPNME 2007 #16: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now

Podcast and New Media Expo 2007: Copyright and other intellectual property issues affecting podcasters and other new media have received considerable press attention since the advent of those media, but other areas of the law, which can have a significant effect on any new media outlet, have frequently been overlooked. Legal perils such as defamation, invasion of privacy, and false advertising can leave audio and video podcasters, digital media creators, and content developers exposed to liability if the complex parameters of those areas of the law are not understood. Every business and individual engaged in new media production needs to be aware of the inherent risk exposures and learn how to prepare for potential legal actions based upon their content. Conference attendees to this session will learn how to recognize potential “red flags” in the content they intend to publish, develop and implement a legal compliance strategy, stay within the line of copyright and IP law, and prepare for and work to avoid potential lawsuits. Instructors: Colette Vogele of Vogele & Associates, Denise Howell of BagandBaggage.com, Jeff Heninger of Reed Smith, and Jeffrey Hermes of Brown Rudnick

Download mp3: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now (1:08:27 min 31.4 MB)

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PNME 2007: Metrics in New Media

VogelzangPaul.gifCangialosiGreg.gifSnodgrassMatthew.gif>PNME 2007 #15: Metrics in New Media: Showing Results and Judging Success

Podcast and New Media Expo 2007: If you’re thinking, “All this audio and video production talk is great, but how do I show that all this effort is achieving results?” this is the session for you. The panelists for this session will give you concrete ways you can prove to your client, your boss, and yourself that the podcasts and online video you are creating are giving you the return on investment you need to show to have it considered a success. From downloads to leads generated, to sales and prospects delivered, this session will help you answer the tough questions you’ll be asked about the time and money spent on these initiatives. This session provides the information you need to set goals and benchmarks for success of your new media campaigns. You’ll also learn how to gauge success when you advertise or sponsor new media including podcasts and online video clips. Instructors: Paul Vogelzang of MommyCast, Greg Cangialosi of Blue Sky Factory and Matthew Snodgrass of OpenMetrics.org

Download mp3: Metrics in New Media: Showing Results and Judging Success (59:47 min 27.4 MB)

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PNME 2007: Striving for Excellence

SuschCat.gifSuschEric.gifPNME 2007 #14: Striving for Excellence: The Passion and Pain of Producing a Professional “How To” Video Podcast

Podcast and New Media Expo 2007: Video podcasting is just beginning but it has the potential to compete with and eventually outshine broadcast TV. Be a part of this adventure. Join us as we discuss how to improve your podcast by marrying professional video production values with targeted niche content. This is not a session about what microphone or camera to buy. Instead we’ll discuss how to write, shoot, edit, and shape your video into a tight professional story that looks and sounds as good as anything on TV. Then we’ll go further and discuss how to use the unique strengths of podcasting like portability, niche-casting, and community building, to go way beyond anything TV can do. Our show Let’s Knit2gether – the first video podcast about knitting, gets rave reviews from broadcasters and knitters alike. We’ll show you what we’re doing, what’s worked, the mistakes we’ve made, and all the challenges along the way. If you want to take your video podcast to the next level, then this session is for you. Instructors: CAT Susch and Eric Susch from LetsKnit2gether.com.

Download mp3: Striving for Excellence: The Passion and Pain of Producing a Professional “How To” Video Podcast (1:01:46 min 28.3 MB)

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MWGblog: Podcasting – It’s a Community Not an Industry

A post on my personal site has caused quite a stir among the podcast glitterati, some comments public and some private. I felt it worthwhile to ensure that Podcast Academy readers had an opportunity to respond. Here it is.

PNME 2007: Karen Blanchette

BlanchetteKaren.gifPNME 2007 #13: Guerilla Love: How To Get Your Name Out There, Share The Love of Life and Make’em Smile!

Podcast and New Media Expo 2007: Guerilla marketing and social networking go a long way toward awareness of your show/product/service. With information overload everywhere we turn, how can you generate interest and get your brand “out there”? Traditional methods often get lost in the chaos. KFC will introduce you to simple and inexpensive tricks to spreading the word. Speak to your audience before they even know who you are using basic business principles with a little imagination! “KFC” has become a master at promoting her shows on a shoestring budget. Instructor: Karen “KFC” Blanchette from Podchick.com

Download mp3: Guerilla Love: How To Get Your Name Out There, Share The Love of Life and Make’em Smile! (57:07 min 26.2 MB)

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The Podcast Academy™ is the longest running professional podcast training event in existence. Held at locations such as Duke University, Boston University, the Yahoo! campus, and the Podcast & New Media Expo, we offer one and two day-long courses that have attendees returning year after year.

Be sure to check out our new book: Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast