Podcast Academy

PNME 2007 #42 Ask A Ninja Keynote Address

Since its first episode in 2005, the Ask A Ninja series has been viewed over 35 million times, quoted on the floor of the U.S. House of Representatives, featured on NPR and endorsed on numerous blogs including BoingBoing, Digg and Rocketboom. Ask A Ninja was voted the Best Series of 2006 at the YouTube video awards and featured in the New York Times Magazine. Tim Bourquin, Founder of the Expo, will ask them about what specifically they did to attract an audience, how they capitalized on the momentum, how they monetized their show in creative ways, and what’s ahead for them. Presenters: Kent Nichols and Douglas Sarine, Creators of (and Ninja in) Ask A Ninja

Download mp3: Ask A Ninja Keynote Address (48:02 min 22.1 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #41: Podcasting for Nonprofits, Associations and Societies: Leveraging Your Expertise and Resources

Whether your organization serves a particular industry, advocates on behalf of social justice issues, or is a member driven professional society, podcasting and video podcasting are excellent ways to communicate your areas of expertise to members, advocates, stakeholders and the general public. In this session, you learn how to use new media to advance your organization’s mission, grow your membership, increase public awareness, communicate with members, cross-promote existing products, repurpose content, bolster media relations and support education initiatives. As internet delivered media approaches a tipping point and competes with traditional radio and television for an audience, now is the time to establish your organization as a content provider before someone else fills your niche. Instructor: Chris Condayan of American Society for Microbiology

Download mp3: Podcasting for Nonprofits, Associations and Societies: Leveraging Your Expertise and Resources (53:32 min 24.6 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #40: Making Money with Sponsorships and Advertising

Audio and video podcasters who want to leverage their content into business bank account deposits have several options when it comes to selling advertising and sponsorships. Some have found success acting as their own sales force and reaching out to prospects directly. Others are using third-party advertising services have launched to make a connection between ad agencies, their clients and the content creator. In this panel, you’ll hear from several passionate people who are tackling the issue in very different ways. After getting an overview of how each of the services differ, the panel will turn to a discussion of the pros and cons of using an outside service vs. securing your own sponsors. The panelists will also discuss how to price a sponsorship, selling the value of advertising in your podcast and how to help your advertisers measure return on their investment. Instructors: Mark McCrery of Podtrac, Lee Gibbons of Podango, Jonathan Cobb of Kiptronic, Greg Galant of RadioTail, Todd Cochrane of Blubrry.

Download mp3: Making Money with Sponsorships and Advertising (57:56 min 26.6 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #39: Remote Audio and Video Interview Techniques

Nothing is quite as challenging for a podcaster as recording high-quality interviews or “gang-style” shows from telephones or Skype. Add the requirement for remote video, and the challenges are multiplied tenfold. Doug Kaye, the founder of IT Conversations, Executive Director of the non-profit Conversations Network, and 2005 Podcasting Person of the Year, will explain a wide variety of tools and techniques that podcasters and videobloggers can use to record remote audio and video interviews. Topics covered will include Skype, digital hybrids, double-enders and tape syncs, conference-call recording, and remote real-time multi-camera video. Doug will also preview some exciting new free software tools coming from those wonderful people who brought you The Levelator. Instructor: Doug Kaye of The Conversations Network.

Download mp3: Remote Audio and Video Interview Techniques (1:02:37 min 28.7 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #38: How to Generate Buzz and Extend Your Brand with Social Media

In the current internet climate, social media is a must-have tool for communicating with your market. In this session you’ll learn the best social media tools and techniques for extending your brand beyond the confines of your own web site and generating buzz throughout social networks and the blogoshpere. You’ll also learn how to build a dynamic online community around your brand. Finally, you’ll learn how YouTube can increase your search engine presence, the number one way to get more people to link to your content, and how to make your site more visible in social media searches. In an increasingly crowded space, you’ll learn how to stand out and get to the target market you want to reach and find new customers. Instructor: Jason Van Orden of Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans

Download mp3: How to Generate Buzz and Extend Your Brand with Social Media (1:19:11 min 36.3 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #37: Getting Started with Audacity: Hands On Demos With The Free Audio Editor

Beginners start here! In this session, you’ll learn the basic functions of sound editing with Audacity, a free open- source program available for anyone to download on the Internet. Although not required, it is recommended that attendees for this session bring their laptops and pre-install the Audacity program prior to arriving (Audacity can be found at: http://audacity.sourceforge.net/). Audacity supports Mac OS X, Windows, and Linux. The instructor will be showing you step-by-step how to delete long pauses, “ums” and “ahs” and generally “clean up” your audio files so they sound professional and organized. In addition, you’ll learn how to import interviews, fade in and out music, insert intros, and align other audio content. Perfect for attendees who have never edited an audio file before. By the time you leave, you’ll have a basic understanding of how to edit and save audio files for your podcast. Instructor: Steve Holden of Aztec Media

Download mp3: Getting Started with Audacity: Hands On Demos With The Free Audio Editor (1:01:57 min 28.4 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #36: How To Promote Independent Music with Podcasts and Online Video

Independent musicians have had great success promoting their music with new media. New media models like podcasts and MySpace pages are an inexpensive way for musicians to promote their music directly to their fans and earn new fans through sites offering personalized recommendations and social networking. However, getting noticed in an increasingly crowded “podsafe” directories is not easy. In this session, you’ll hear how you can promote your music in ways you may not have considered. You’ll also learn how to make the most of your recordings and reach out to potential “customers” directly without having to give up creative and business control of your music. You’ll hear from music podcasters themselves about how they like to be approached and best practices for bands who want to start or grow their own podcasts and video blogs. Instructors: David Jackson of Musician’s Cooler, Jason Evangelho of Insomnia Radio, Jasper Borgman of Plan Nine Rock Show, Mike Pfeiffer of Most People Are DJs

Download mp3: How To Promote Independent Music with Podcasts and Online Video (58:35 min 26.9 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #35: Video Podcast Content Creation: The Real Story Behind Producing for Tiny Screens

Are you currently a video content creator looking to make your content available on small screens like cell phones and video IPods? Learn the dynamics of setting up and shooting video for small formats such as podcasts and other mobile video. You’ll see examples for live shoots, interviews, action and sports considerations will also be covered. The speaker will discuss various tips and techniques during capture that will help in the final post-production and encoding to get your final file size to the smallest possible compression levels. Anyone familiar with digital video who would like to begin shooting video for podcasts should attend this session. Instructors: Richard Burns and Dusty Wright of Culture Catch

Download mp3: Video Podcast Content Creation: The Real Story Behind Producing for Tiny Screens (1:04:07 min 29.4 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #34: Building a Multimedia Publishing, Consulting and Learning Programs Around Your Podcast

Now that you’ve got a successful podcast, there are many means for you to build revenue through extending your podcast into other media, consulting, and learning communities. This session will provide you will a proven model for extending your podcast based on the highly successful Negotiating Tip of the Week podcast. This podcast has generated over $100K in revenues in the form of consulting, customized podcasts, training, and learning networks. If you are looking for indirect ways to generate real dollars for your company, this is the session to attend. Instructor: Kathleen Gilroy The Otter Group

Download mp3: Building a Multimedia Publishing, Consulting and Learning Programs Around Your Podcast (1:01:58 min 28.4 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #33: 3D Your Content: Using Virtual Worlds Like Second Life to Find and Grow Your Show

It’s been the buzz for some time now, but what’s the big deal about Second Life? From podcasting to live podsafe music, there has never been a better time to discover how Second Life and other virtual worlds can help grow listenership, develop content, and sometimes be the basis of a show on it’s own. Millions of people are gathering and networking in Second Life - and a huge opportunity to capitalize on this growing phenomenon awaits! New media and Second Life experts on this panel will show you the way and answer your questions on turning your content from 2D to 3D! Instructors: Lynette Young of Purple Stripe Productions, C.C. Chapman of The Advance Guard, Gary Leland of PodcastPickle.com, and Mark Linder of Second Life SoHo Island

Download mp3: 3D Your Content: Using Virtual Worlds Like Second Life to Find and Grow Your Show (1:00:03 min 27.6 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!