BIAS Peak Pro 6 has officially been released. It updates the popular audio editing, processing and mastering application with many new features including specific podcasting features such as the ability to author and upload podcasts directly from within Peak. I am a long time user of the Peak Pro product and have been running it in Beta since last April. If it is any indication of my enthusiasm for the new product, I’ve used it exclusively as my audio editor since last summer.
PNME 2007 #11: The 7 Secrets of Monetization That Big Media Hopes You Don’t Figure Out
Podcast and New Media Expo 2007: Ad insertion is only the beginning of the financial faucet that is “Big Media.” Hollywood doesn’t rest until their shows on are on the side of cereal boxes and Podcasters can, and should, take the same attitude. Join Paul Colligan, co-author of The Business Podcasting Bible and host of the Profitable Podcasting Podcast for an interactive hour of monetizing mash-up that brings the best of what Podcasters can learn from Big Media with the opportunities that only New Media can bring to the table. Be prepared to take home a business plan worthy of any media mogul. Last year we learned that we were the media. This year we become the machine. Paul is well-known for his creative ways to monetize content. If you intend to make money with your media, don’t miss this session. Instructor: Paul Colligan from PaulColligan.com
PNME 2007 #10: Music Licensing for Podcasts and New Media
Podcast and New Media Expo 2007:You want music beds in your podcast. You may want to do a show about music. But you can’t just rip your CD and incorporate it into your show - unless of course you want the recording industry lawyers knocking on your door. This session is a tutorial on the rules and types of licenses in the music industry you need to understand. You’ll hear war stories from the trenches on licensing music for Internet Radio and Rhapsody from it’s inventor and early web music innovator. You’ll learn the difference between performance rights, mechanical rights, master use rights and synchronization rights. You’ll learn how to contact the appropriate organization to efficiently get the rights to music you want to include and the roles of all the agencies including BMI, ASCAP, SESAC, Sound Exchange and The Harry Fox Agency. We’ll also review tenets of the Digital Millennium Copyright Act (DMCA) as it applies to podcasting and new media. Finally, the concept of fair use will be discussed and applied to podcasting, erasing common misconceptions. You’ll walk away with a confident understanding of the complex rights, rules and regulations for podcasting music. Instructors: Tim Bratton, Colette Vogele, Jonathan Kehl and Kevin Arnold.
PNME 2007 #10: Video Production for the Marketing Professional
Podcast and New Media Expo 2007:Marketing professionals today have an amazing number of video production tools at their disposal. You no longer need to be a Hollywood director to produce some great looking and beautiful sounding video. The barriers of entry related to cost and knowledge are relatively easy to overcome ? and in today?s multi-media rich world the smart marketing professional has embraced and leveraged these tools to achieve their goals. In order to get started in the right direction, a few helpful tips can save plenty of time during the project. This session will explore 10 of these video production tips, learned from the real world of a working marketing department. You?ll learn about important topics such as: finding the best workflow, building internal support, making multiple experts and finding the right equipment and software. Don?t sit on the curb and watch your competition take the lead in this multi-media marketing world. Start your first project ideas during this very session! Instructor: Kurt Witt
PNME 2007 #09: How To Make Your Web Video Wildly Popular
Podcast and New Media Expo 2007: This session will take a look at the most viral videos of the past year and examine what made them spread like wild fire. Everyone wants their videos to become the talk of the town with millions of downloads across the Internet. However, the ability to get attention for your content is becoming increasingly difficult in the crowded new media space. Attend this session and you’ll learn the characteristics of compelling video and see how you can increase your chances of getting noticed. Adding just a few specific things to your creation can make the difference between having your message seen by the world or just your friends and family. Join us as we discuss how the best video creators make it happen. Instructors: Cathy Brooks, Tim Street, Molly Wood, Brent Wilson and Lynn Langit
PNME 2007 #08: Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns
Podcast and New Media Expo 2007: By what criteria does one determine whether or not podcasting fits into the overall scope of an organization?s external outreach efforts? How do you decide when podcasting makes sense? What are the actual benefits of podcasting? What is the Pyramid of Exclusivity and what secrets can it unlock for you? In this deep-dive session, learn how to map any tactical corporate podcasting initiative to specific strategic objectives and deliver measurable results using Schwartzman?s easy to follow, five-step methodology. Find out how to leverage supporting new media channels like email, search engine optimization, RSS, social book marking, social networking, measurement and reporting to build visibility and credibility for any company, product, brand or service. See how Schwartzman integrates podcasts into mainstream PR campaigns with consistent success. Instructor: Eric Schwartzman from iPressroom.
PNME 2007 #07: Interviews that ROCK: Getting the Most out of your Guests
Podcast and New Media Expo 2007:Ever stumble through an interview and realize afterwards that you should?ve asked him THAT? Ever recorded a great interview only to realize that Skype only picked up YOUR half of the conversation? Ever think, ?Yeah, that was fine, but my guest sounded better when she was interviewed for the real radio?? Join Heidi Miller for this session, which focuses on practical interview techniques for podcasters who didn?t happen to start out as journalists. Want your interviews to be not just informative but also engaging and even a little entertaining? Learn interview tips and techniques gleaned from the pros as well as from the podcasting battlefield, supported by audio case studies of successful and less-than-successful interviews. Find out how to prepare for an interview in 15 minutes or less, set your guest at ease, get the most out of book authors, approach an unfriendly interview, sound interested and engaged, even at 5:00 a.m. and avoid common technical pitfalls.
PNME 2007 #06: Field Production Strategies for Video Podcasting
Podcast and New Media Expo 2007: The rules of the studio don’t apply the same in the field. In this session you will learn how to properly capture your video content outside of a controlled environment and unpredictable lighting and background noise. You also learn how to achieve the best results when encoding files for various output devices. See how the experts retain overall quality with an overview of the latest methods and technologies. This session will also share best practices for multi-camera productions.
PNME 2007 #05: Distributing Video in Various Formats: How To Make the Right Choice
Podcast and New Media Expo 2007: With the myriad of platforms available to play your content these days and the variety of formats in which you can capture your video, your head may be spinning. Craig Syverson will clarify for you, once and for all, the differences between the video formats, how to use each one and in which situation, and the pros and cons of each. From HD vs. SD, 4:1:1 vs. 4:4:4, h.264 vs.MP4, and everything in between, attend this session and you’ll leave with the confidence you need to make the right decisions based on the vision you have for your video and the wants of your audience. Take the time to attend this class so that you can stop worrying about the technical aspects of video formats and start concentrating on just making great video!
PNME 2007 #04: Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It To Advertisers, Sponsors and Investors
Podcast and New Media Expo 2007: As an audio or video media producer/podcaster, you are building something of value from the very first show you produce. In this session, Michael will show you ways to determine the value of your content and audience as well as how to convey that value clearly to potential advertisers, sponsors and even investors. If you’re not sure what your show is worth, both from an episode sponsorship model or a paid subscription model, attend this session and walk away with the tools you need to determine those numbers. Too many podcasters undervalue the asset they are building and end up not achieving the financial returns they deserve. Don’t fall into that same trap! Michael will also discuss ways to build additional value into your show by expanding out into merchandising, pay-per-download special episodes and listener appreciation events. [Presentation Slides]
The Podcast Academy™ is the longest running professional podcast training event in existence. Held at locations such as Duke University, Boston University, the Yahoo! campus, and the Podcast & New Media Expo, we offer one and two day-long courses that have attendees returning year after year.
PNME 2007 #10: Music Licensing for Podcasts and New Media
