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Custom Link Shortener – Professional Podcast Branding

Here is an easy win for the professional podcaster: set up your own branded short domain. A custom link shortener is a great way to both distinguish yourself and reinforce your brand.

Here’s an example of one in use on Twitter:

Twitter short domain  example

I wrote up an easy to follow post on how to achieve this over on MWGblog: Custom short domains.

New iPhone & Mobile Theme on Podcast Academy

Here is a quick post on the new mobile/iPhone theme in use on the site.

Student to Student Podcast in iTunes University

RotenbergRobert.gifPNME 2007 #52: Student to Student Podcast Development on an iTunes University Site

iTunes university sites are proliferating the model of course-casting that simply packages what universities do daily into an electronic form. The DePaul iTunes site features a student-based podcast network that emphasizes show content developed by students for students. How this was accomplished and how it adds value to iTunes University development is explored in this presentation. The talk will cover issues of recruiting hosts, developing content, structuring the experience, offering course credit, maintaining quality, and developing audience. Robert will discuss how this enriches the iTunes integration beyond what most universities may be using it for currently. Instructor: Robert Rotenberg of DePaul University

Download mp3: Compression Killed The Video Star (46:29 min 21.3 MB)

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Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Compression Killed The Video Star

SmithKris.gifPNME 2007 #51: Compression Killed The Video Star

You’ve shot your video, done all the post work to make your project come to life, and finally uploaded it to all the video sites. But now every media player makes it look like it was hit by a truck and your audio sounds like an international phone call. Let’s fix it! Compression of your project is key for the multitude of formats used online by YouTube, Revver, BlipTV, Brightcove. Veoh and the list goes on. Get the most out of your work by understanding compression, transcoding and codecs so that the viewer experiences your content as you envisioned. Instructor: Kris Smith of Palegroove Studios

Download mp3: Compression Killed The Video Star (22:49 min 10.5 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Building a Large AND Passionate Audience

MerrittTom.gifPNME 2007 #50: Building a Large AND Passionate Audience

A passionate audience means much more than just a large one. Passionate, engaged audiences tend to grow faster because your listeners help you spread the word and achieve success much faster. The flagship podcast at CNET has followed a tried and true formula for engaging the passion of our audience by providing better programming. These are tips and tricks learned during the ZDTV/TechTV days, and still used by Diggnation, TWiT and DL.TV. Find out some of the ways to make your audience love what you do and become your word-of-mouth marketing department. Instructor: Tom Merritt of CNET TV

Download mp3: Creative Ways to Grow Your Audience Every Week (1:00:13 min 27.6 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Creative Ways to Grow Your Audience Every Week

BakerStephen.gifFarmeryAnna.gifLawrenceDavid.gifCoppolaChristopher.gifPNME 2007 #49: Creative Ways to Grow Your Audience Every Week

From contests to surveys, guerilla marketing to search engine optimization, this session will give you the tools you need to grow your audience each week. If you’re audience numbers have stagnated and you can’t seem to figure out how to get them rising again or you simply need to find ways to boost your numbers each week, this session is for you. We’ll cover the basics quickly and then move on to more creative ways to increase your listenership/viewership that you may not have considered. Beyond submitting your content to all the directories, this session takes the discussion to a more advanced level and you’ll leave with a solid plan for growing a loyal audience base. Instructors: Stephen Baker of Everyzing, Anna Farmery of The Engaging Brand Podcast, David Lawrence of Online Tonight, and Christopher Coppola of EARS XXI

Download mp3: Creative Ways to Grow Your Audience Every Week (56:49 min 26.1 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Planning and Automating Your Podcast Workflow

IrelanRyan.gifPNME 2007 #48: Planning and Automating Your Podcast Workflow To Save You Time and Headaches

Podcasting can take time. A lot of time. By carefully planning, streamlining and, in some cases, automating your podcast workflow, you can have more time to devote to brainstorming new podcast content. This session will discuss how to plan and automate your podcast workflow so that you’re spending less time doing redundant tasks and more time creating useful content for your listeners. If you find yourself taking hours to put your show together and are beginning to dread the process, you need to attend this session and learn how to work more efficiently. Instructors: Ryan Irelan of Podcast Free America and co-author The Business Podcasting Book

Download mp3: Planning and Automating Your Podcast Workflow To Save You Time and Headaches (59:15 min 27.2 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Best Practices for the Instructional Application of Podcasting in Higher Education

KingKathleen.gifGuraMark.gifVasquezVivian.gifBachDan.gifCadenheadCharles.gifPNME 2007 #47: Sharing the Wealth for Teaching and Learning: Best Practices for the Instructional Application of Podcasting in Higher Education

In this session designed specifically for college educators, vendors serving higher education institutions, administrators, instructional technology specialists and distance technology specialists a panel of experts from around the country will discuss best practices for utilizing podcasting technology. Topics covered will include using podcasts as part of in-class instruction, using podcasts as homework and out-of-classroom instruction, and the challenges teachers face in using podcasts as an instructional tool. The panel will also discuss how educators can make the best use of the unique properties of podcasting and how to get college administrators and when collaborating with local schools, principals and district officials on board with the program. Finally, you’ll learn interesting ways to motivate student-generated podcasts and how to gauge the success of the overall program. This will be an interactive session. Periodically we will pause to discuss points and will be open to questions throughout. This panel will have a heavy emphasis on what we can provide to the participants so be ready to ask questions! Instructors: Dr. Kathleen King, Mark Gura and Vivian Vasquez of American University, Dan Bach of Diablo Valley College and Charles Cadenhead of Brookhaven College

Download mp3: Best Practices for the Instructional Application of Podcasting in Higher Education (1:04:25 min 29.5 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Check out our transcript experiment.

Selling: Electro Voice RE50N/D-B Interview Mic

RE50B.jpg

Need a great handheld interview mic? Looking to elevate the sound of your podcast? We are selling one of our Electro Voice RE50N/D-B mics. Tested it once and never ended up using it. Just had one too many so it has sat in the closet.

Granted, this is a professional level field mic, but if you want to step up to a pro mic and save money off its standard $170 price tag check it out on Ebay. (Update: sold.)

Building a Television Studio in your Basement

HoggBrian.gifPNME 2007 #46: Building a Television Studio in your Basement

In the world of video podcasting, there are far fewer scripted shows than there are videoblogs and interview shows. Why is that? One of the reasons is that creating a scripted video podcast, even a simple one, can be a much larger undertaking than other types of shows. While many of the lessons you need to learn aren?t unique to the online space (filming, editing, writing, and acting, deciding what the show should be about), many of them are: How do you find the time to build what is essentially a TV show from scratch? Where do you find the space? How do you produce high-quality scripted content with a limited or non-existent budget, in your spare time? Brian Hogg, creator of dotBoom, shares his personal experiences with putting out a weekly scripted, serialized show, pulling back the curtain to expose his process, and offer some tips and tricks to others who?d like to build a television studio in their basement.

Presenter: Brian Hogg of dotBoom

Download mp3: Building a Television Studio in your Basement (49:42 min 22./ MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the New Media Expo 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Pretty cool – check out our transcript experiment.


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The Podcast Academy™ is the longest running professional podcast training event in existence. Held at locations such as Duke University, Boston University, the Yahoo! campus, and the Podcast & New Media Expo, we offer one and two day-long courses that have attendees returning year after year.

Be sure to check out our new book: Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast