PNME 2007: Podcasting for Nonprofits, Associations and Societies
PNME 2007 #41: Podcasting for Nonprofits, Associations and Societies: Leveraging Your Expertise and Resources
Whether your organization serves a particular industry, advocates on behalf of social justice issues, or is a member driven professional society, podcasting and video podcasting are excellent ways to communicate your areas of expertise to members, advocates, stakeholders and the general public. In this session, you learn how to use new media to advance your organization’s mission, grow your membership, increase public awareness, communicate with members, cross-promote existing products, repurpose content, bolster media relations and support education initiatives. As internet delivered media approaches a tipping point and competes with traditional radio and television for an audience, now is the time to establish your organization as a content provider before someone else fills your niche. Instructor: Chris Condayan of American Society for Microbiology
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