PNME 2007 #40: Making Money with Sponsorships and Advertising
Audio and video podcasters who want to leverage their content into business bank account deposits have several options when it comes to selling advertising and sponsorships. Some have found success acting as their own sales force and reaching out to prospects directly. Others are using third-party advertising services have launched to make a connection between ad agencies, their clients and the content creator. In this panel, you’ll hear from several passionate people who are tackling the issue in very different ways. After getting an overview of how each of the services differ, the panel will turn to a discussion of the pros and cons of using an outside service vs. securing your own sponsors. The panelists will also discuss how to price a sponsorship, selling the value of advertising in your podcast and how to help your advertisers measure return on their investment. Instructors: Mark McCrery of Podtrac, Lee Gibbons of Podango, Jonathan Cobb of Kiptronic, Greg Galant of RadioTail, Todd Cochrane of Blubrry.
Download mp3: Making Money with Sponsorships and Advertising (57:56 min 26.6 MB)
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