David Van Nuys: Okay, publisher for the educational community. That’s great. Well, what I want to share with you is my own voyage of discovery, if you will, probably nothing really earth-shaking here but I have – let me tell you about my voyage of discovery. First of all I come from the higher education context. I was a university psychology professor in the California State University System for, hard to believe, about 35 years. I also have been a Market Research Consultant and have a market research business for about 25 of those same 35 years.
And I – a couple of years ago, I was at the point where I was ready to retire from the university and I don’t know if anybody here has come to that place yet where you’re sort of standing on the edge of the void and you’re about to leap off because after 35 years in a particular profession or discipline, even though we know that we’re not supposed to become over-identified with it even though we tell ourselves this is not who I am in my essence at least a psychologist. That’s what we try to tell ourselves. Still, when you make that move, it can be kind of avoiding. It can be a little bit daunting so I wasn’t sure exactly what I would be doing to fill up my time and somewhere – was somewhere after I made that decision to retire, then I think I first encountered the word podcast.
Now I have been a ham radio operator often on during my life so the idea of broadcasting and communication through radio waves and so on, that was certainly a concept that I was very familiar with but podcasting – I had an iPod and – which I love. I was fanatical about my iPod and listening to content on my iPod but I hadn’t yet heard the term podcast. I was using my iPod to listen to audiobooks. I thought podcast, this thing is not a transmitter so right away I went on the web and started doing searches on podcasting to figure out what it was and of course that opened up a whole new door. I started listening to some podcast and immediately, I realized there was something in that, that was calling to me. I wasn’t sure what it was but I knew that I wanted to be out there. I wanted to have a podcast.