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Respect, you have to have respect both for your audience and for the person that you’re interviewing. Now, there are some interviewers out there who have been very successful by being nasty interviewers, if you will, extremely confrontational and so on. That can work for some people. It’s definitely not my style. I’m warm, friendly, fuzzy and that I think comes across to my interviewees, to my guests who are so grateful because ordinarily, all they get to do are sound bites and so at the end they say, “Wow, this is so great. I got to be interviewed here for 30 or 40 minutes and really get my ideas out”.

And for those of you who are an educator, there’s something about up here, who’s able to come in with your level of expertise that perhaps matches the guest in many ways so that you can conduct a high-level intellectually, stimulating interview and so I find that the psychologist that I’m interviewing, they really appreciate that because you know, I talk the same language but at the same time I can keep the interview at a level where the average person can understand it and enjoy it and then of course it’s important to try to always keep the listeners’ perspective in mind and that’s something that’s very important to me both in the market research work that I do. When I’m doing a focus group and then to have the clients in the back room who are watching through a one-way mirror say, “Wow, you ask – you know, we were just writing a note to send in to have you ask a question and you ask that question”. So, it’s great when I can anticipate what my clients want to find out in a market research setting and equally when I hear from listeners to the podcast that say, “Boy the questions that you asked are great. They’re just what I wanted to – what I would have wanted to know”.

A few more tips that come to mind is, you know you mentioned the possibility of getting sued and so I think it’s important to get a release in the podcast series that I setup for the QRCA, the professional organization. I’m not the interviewer but one of my colleagues did an interview with a high profile figure and it was the very first podcast interview, so I hadn’t thought yet to tell her or to even discuss the whole issue of possibly needing releases and so it turned out that after this wonderful interview that we wanted to put out there that – then when the person the realized that, “Wait a second, this wasn’t just going to be able to listen to by our professional members but also would go out on iTunes and so on”. Then the guest became concerned that, “Well, wait a second, my content is going to get out there in the world for free and then people won’t buy my book and so on”. Well, personally I think that’s wrong-minded but was not able to dissuade him of that and so we were not able to use that podcast. So, it’s really important to get a release and to be clear up front what the limitations are, how it’s going to get distributed, where it’s going to get distributed and so on. So, I try to be very faithful about that now.

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