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PNME 2007 #38: How to Generate Buzz and Extend Your Brand with Social Media

In the current internet climate, social media is a must-have tool for communicating with your market. In this session you’ll learn the best social media tools and techniques for extending your brand beyond the confines of your own web site and generating buzz throughout social networks and the blogoshpere. You’ll also learn how to build a dynamic online community around your brand. Finally, you’ll learn how YouTube can increase your search engine presence, the number one way to get more people to link to your content, and how to make your site more visible in social media searches. In an increasingly crowded space, you’ll learn how to stand out and get to the target market you want to reach and find new customers. Instructor: Jason Van Orden of Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans

Download mp3: How to Generate Buzz and Extend Your Brand with Social Media (1:19:11 min 36.3 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

About a week ago we tried an experiment here on our Podcast Academy site. We posted an entire transcript of one of the hour long presentations from the New Media Expo. No particular reason we picked the one we did, in fact we had already posted it once before, it was just a quick and easy one for the transcriber to pull a copy of. Although we’re all podcast fans, it’s important to keep in mind that making the content available in a variety of formats helps us all reach a broader audience.

I’m curious if anyone has any feedback. Is this a helpful tool if we continued to provide them?

I saw the advantages as:

• You can link to specific quotes on the transcript pages.
• It increases the relevance of content rich presentations for search.
• Allows presenters one more way to provide their presentations.
• All around good resource.

Obviously there is some cost involved (actually a significant cost) if we continue to do this. No big secret, if you see the pages, we deployed some ads. So we’ll continue to monitor our test to see if it is economically viable on a mass scale for all 153 hours of audio.

Meanwhile, if you like the transcript idea I’d appreciate you thoughts.  Here’s the link to the transcript post.

Thanks to Paul Colligan for the nudge to test this.

PNME 2007 #30: Educators and the Podcast Interview: Your Educational Ace In The Hole!

For educators of every stripe, the interview format is perhaps the simplest and, certainly, one of the most effective ways to go. You’ve heard of win/win? In this presentation, you’ll learn how the interview offers a 12-way win! In addition, you’ll learn both the technical and tactical strategies for effective interviewing. Podcasting promises to be one of the most revolutionary educational tools since Gutenberg’s invention of the printing press. If you are a teacher or educational administrator, you can’t afford to be left behind by this game-changing development. In primary and secondary schools, colleges and universities, trade schools and corporate-learning centers, leading-edge educators are pioneering ever more creative applications with these tools. Podcasting potentially offers you the largest classroom you’ve ever had and one that is global in its reach. Whether your motivation is non-profit or commercial, there is a world of opportunity awaiting you. Instructor: David Van Nuys, Ph.D. of Shrink Rap Radio

Download mp3: Educators and the Podcast Interview: Your Educational Ace In The Hole! (58:01 min 26.6 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

Complete Transcript Included:

David Van Nuys: My name is David Van Nuys and I’m going to be talking about interviewing as an ideal vehicle in the educational context so if that’s what you’re interested in, then you’re in the right place.

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