PNME 2007: Business Value of Podcasting
PNME 2007 #28: The Business Value of Podcasting and New Media for Corporate Organizations
Although the number of podcasts being produced by organizations like IBM, GE, and BMW continue to proliferate, many businesses have not bought into the value and potential return on investment for podcasting at their firms in both B2B and B2C applications. Using specific case studies from Microsoft’s recently launched Academy Mobile podcasting platform and other existing initiatives, John and Paolo get pragmatic about how corporate podcasting may evolve from just perceived positive business value into real profit. Instructors: John Havens of BlogTalkRadio and Paolo Tosolini of Microsoft.
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