Podcast Academy

PNME 2007 #25: Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots

Podcast and New Media Expo 2007: The MacBreak Video Podcast’s production value is as good as anything on “regular” TV today. Alex Lindsay, well known for his experience in creating outstanding video, will show you how he creates exciting intros, organizes shoots to save time and money, and leaves the audience wanting more and waiting impatiently for the next episode! This session will also cover tips for various camera shoot situations, whether you are filming in an office or out on a busy street, so that you can work efficiently and capture the content correctly. Finally, Alex will talk about multiple-camera shoots and how they can add to the professionalism of your show. If you’re ready to take your video to the next level, Alex will guide you in creating the best content you are capable of, regardless of your current experience level. Instructor: Alex Lindsay of Pixel Corps.

Download mp3: Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots (1:09:03 min 31.7 MB)

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PNME 2007 #24: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now!

Podcast and New Media Expo 2007: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy & justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It’s a learning session where you get real-time consulting that benefits everyone. Instructor: Susan Bratton of Personal Life Media

Download mp3: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! (59:32 min 27.3 MB)

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Want all 53 PNME 2007 Episodes immediately? Purchase them now.