PNME 2007: Growing the Market by Podcasting Customized Content
PNME 2007 #18: Growing the Market by Podcasting Customized Content
Podcast and New Media Expo 2007: In this session, participants learn the power of creating customized digital content that takes into consideration the very needs and wants of their audience, resulting in effective 1:1 marketing. This new approach in the digital marketing era is known as Digital – Customer Relationship Management or D-CRM. By understanding the likes and dislikes of your audience-base, the greater the opportunity for an organization to develop a personal long lasting profitable relationship with the customers. Once the core audience segmentation has be formalized the organization can then leverage this business intelligence to further target and promote different eCommerce opportunities, promotions, loyalty programs, etc. Podcasting has created a new channel for generating income for organizations, but has also created an internal communications tool that will enable companies to use for training employees, delivering presentations, creating an environment that fosters innovative thinking. Insructor: Chaz Rough of PodFactory.net.
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