Podcast Academy

PNME 2007 #17: Internet Marketing From the Bottom Up: The Secret to Marketing Success - “Thinking like a Customer, Not a Competitor”

Podcast and New Media Expo 2007: Whether marketing a podcast, a viral video, a website, product, service or yourself, in order to succeed you must start to “think like a customer”. Discover how small businesses and Fortune companies, local and global, have leveraged the power and reach of the Internet to attract imminent buyers and turn those with purchase intent into customers. Larry will touch on what to do, what not to do and dispel myths and misinformation about Internet marketing, search engines, website design and more. Learn how to effectively market your podcast and viral video. Does your website, podcast or video have all the elements it takes to connect with a customer? Learn about proper alignment, persuasive content and design and the critical role each plays in your online efforts. Larry Will guide you through best practices as well as new ideas and case studies from successful real world businesses that have developed winning Internet marketing strategies such as search engine optimization, email marketing, blogging, viral video and podcasting. Learn how to get your Podcast found by the right people. Larry will help change the way you think and make better connections with connected customers. Learn how your message cannot only heard, but acted upon. Instructor: Larry Bailin of Single Throw

Download mp3: Internet Marketing From the Bottom Up: The Secret to Marketing Success (1:04:07 min 29.4 MB)

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