>PNME 2007 #15: Metrics in New Media: Showing Results and Judging Success

Podcast and New Media Expo 2007: If you’re thinking, “All this audio and video production talk is great, but how do I show that all this effort is achieving results?” this is the session for you. The panelists for this session will give you concrete ways you can prove to your client, your boss, and yourself that the podcasts and online video you are creating are giving you the return on investment you need to show to have it considered a success. From downloads to leads generated, to sales and prospects delivered, this session will help you answer the tough questions you’ll be asked about the time and money spent on these initiatives. This session provides the information you need to set goals and benchmarks for success of your new media campaigns. You’ll also learn how to gauge success when you advertise or sponsor new media including podcasts and online video clips. Instructors: Paul Vogelzang of MommyCast, Greg Cangialosi of Blue Sky Factory and Matthew Snodgrass of OpenMetrics.org

Download mp3: Metrics in New Media: Showing Results and Judging Success (59:47 min 27.4 MB)

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