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PNME 2007 #17: Internet Marketing From the Bottom Up: The Secret to Marketing Success – “Thinking like a Customer, Not a Competitor”

Podcast and New Media Expo 2007: Whether marketing a podcast, a viral video, a website, product, service or yourself, in order to succeed you must start to “think like a customer”. Discover how small businesses and Fortune companies, local and global, have leveraged the power and reach of the Internet to attract imminent buyers and turn those with purchase intent into customers. Larry will touch on what to do, what not to do and dispel myths and misinformation about Internet marketing, search engines, website design and more. Learn how to effectively market your podcast and viral video. Does your website, podcast or video have all the elements it takes to connect with a customer? Learn about proper alignment, persuasive content and design and the critical role each plays in your online efforts. Larry Will guide you through best practices as well as new ideas and case studies from successful real world businesses that have developed winning Internet marketing strategies such as search engine optimization, email marketing, blogging, viral video and podcasting. Learn how to get your Podcast found by the right people. Larry will help change the way you think and make better connections with connected customers. Learn how your message cannot only heard, but acted upon. Instructor: Larry Bailin of Single Throw

Download mp3: Internet Marketing From the Bottom Up: The Secret to Marketing Success (1:04:07 min 29.4 MB)

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PNME 2007 #16: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now

Podcast and New Media Expo 2007: Copyright and other intellectual property issues affecting podcasters and other new media have received considerable press attention since the advent of those media, but other areas of the law, which can have a significant effect on any new media outlet, have frequently been overlooked. Legal perils such as defamation, invasion of privacy, and false advertising can leave audio and video podcasters, digital media creators, and content developers exposed to liability if the complex parameters of those areas of the law are not understood. Every business and individual engaged in new media production needs to be aware of the inherent risk exposures and learn how to prepare for potential legal actions based upon their content. Conference attendees to this session will learn how to recognize potential “red flags” in the content they intend to publish, develop and implement a legal compliance strategy, stay within the line of copyright and IP law, and prepare for and work to avoid potential lawsuits. Instructors: Colette Vogele of Vogele & Associates, Denise Howell of BagandBaggage.com, Jeff Heninger of Reed Smith, and Jeffrey Hermes of Brown Rudnick

Download mp3: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now (1:08:27 min 31.4 MB)

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>PNME 2007 #15: Metrics in New Media: Showing Results and Judging Success

Podcast and New Media Expo 2007: If you’re thinking, “All this audio and video production talk is great, but how do I show that all this effort is achieving results?” this is the session for you. The panelists for this session will give you concrete ways you can prove to your client, your boss, and yourself that the podcasts and online video you are creating are giving you the return on investment you need to show to have it considered a success. From downloads to leads generated, to sales and prospects delivered, this session will help you answer the tough questions you’ll be asked about the time and money spent on these initiatives. This session provides the information you need to set goals and benchmarks for success of your new media campaigns. You’ll also learn how to gauge success when you advertise or sponsor new media including podcasts and online video clips. Instructors: Paul Vogelzang of MommyCast, Greg Cangialosi of Blue Sky Factory and Matthew Snodgrass of OpenMetrics.org

Download mp3: Metrics in New Media: Showing Results and Judging Success (59:47 min 27.4 MB)

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