PNME 2007: Eric Schwartzman
PNME 2007 #08: Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns
Podcast and New Media Expo 2007: By what criteria does one determine whether or not podcasting fits into the overall scope of an organization?s external outreach efforts? How do you decide when podcasting makes sense? What are the actual benefits of podcasting? What is the Pyramid of Exclusivity and what secrets can it unlock for you? In this deep-dive session, learn how to map any tactical corporate podcasting initiative to specific strategic objectives and deliver measurable results using Schwartzman?s easy to follow, five-step methodology. Find out how to leverage supporting new media channels like email, search engine optimization, RSS, social book marking, social networking, measurement and reporting to build visibility and credibility for any company, product, brand or service. See how Schwartzman integrates podcasts into mainstream PR campaigns with consistent success. Instructor: Eric Schwartzman from iPressroom.
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