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PNME 2007 #10: Music Licensing for Podcasts and New Media

Podcast and New Media Expo 2007:You want music beds in your podcast. You may want to do a show about music. But you can’t just rip your CD and incorporate it into your show – unless of course you want the recording industry lawyers knocking on your door. This session is a tutorial on the rules and types of licenses in the music industry you need to understand. You’ll hear war stories from the trenches on licensing music for Internet Radio and Rhapsody from it’s inventor and early web music innovator. You’ll learn the difference between performance rights, mechanical rights, master use rights and synchronization rights. You’ll learn how to contact the appropriate organization to efficiently get the rights to music you want to include and the roles of all the agencies including BMI, ASCAP, SESAC, Sound Exchange and The Harry Fox Agency. We’ll also review tenets of the Digital Millennium Copyright Act (DMCA) as it applies to podcasting and new media. Finally, the concept of fair use will be discussed and applied to podcasting, erasing common misconceptions. You’ll walk away with a confident understanding of the complex rights, rules and regulations for podcasting music. Instructors: Tim Bratton, Colette Vogele, Jonathan Kehl and Kevin Arnold.

Download mp3: Music Licensing for Podcasts and New Media (58:37 min 26.9 MB)

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PNME 2007 #10: Video Production for the Marketing Professional

Podcast and New Media Expo 2007:Marketing professionals today have an amazing number of video production tools at their disposal. You no longer need to be a Hollywood director to produce some great looking and beautiful sounding video. The barriers of entry related to cost and knowledge are relatively easy to overcome ? and in today?s multi-media rich world the smart marketing professional has embraced and leveraged these tools to achieve their goals. In order to get started in the right direction, a few helpful tips can save plenty of time during the project. This session will explore 10 of these video production tips, learned from the real world of a working marketing department. You?ll learn about important topics such as: finding the best workflow, building internal support, making multiple experts and finding the right equipment and software. Don?t sit on the curb and watch your competition take the lead in this multi-media marketing world. Start your first project ideas during this very session! Instructor: Kurt Witt

Download mp3: Video Production for the Marketing Professional (24:19 min 11.2 MB)

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PNME 2007 #09: How To Make Your Web Video Wildly Popular

Podcast and New Media Expo 2007: This session will take a look at the most viral videos of the past year and examine what made them spread like wild fire. Everyone wants their videos to become the talk of the town with millions of downloads across the Internet. However, the ability to get attention for your content is becoming increasingly difficult in the crowded new media space. Attend this session and you’ll learn the characteristics of compelling video and see how you can increase your chances of getting noticed. Adding just a few specific things to your creation can make the difference between having your message seen by the world or just your friends and family. Join us as we discuss how the best video creators make it happen. Instructors: Cathy Brooks, Tim Street, Molly Wood, Brent Wilson and Lynn Langit

Download mp3: How To Make Your Web Video Wildly Popular (56:29 min 25.9 MB)

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PNME 2007 #08: Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns

Podcast and New Media Expo 2007: By what criteria does one determine whether or not podcasting fits into the overall scope of an organization?s external outreach efforts? How do you decide when podcasting makes sense? What are the actual benefits of podcasting? What is the Pyramid of Exclusivity and what secrets can it unlock for you? In this deep-dive session, learn how to map any tactical corporate podcasting initiative to specific strategic objectives and deliver measurable results using Schwartzman?s easy to follow, five-step methodology. Find out how to leverage supporting new media channels like email, search engine optimization, RSS, social book marking, social networking, measurement and reporting to build visibility and credibility for any company, product, brand or service. See how Schwartzman integrates podcasts into mainstream PR campaigns with consistent success. Instructor: Eric Schwartzman from iPressroom.

Download mp3: Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns (1:05:20 min 30 MB)

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PNME 2007 #07: Interviews that ROCK: Getting the Most out of your Guests

Podcast and New Media Expo 2007:Ever stumble through an interview and realize afterwards that you should?ve asked him THAT? Ever recorded a great interview only to realize that Skype only picked up YOUR half of the conversation? Ever think, ?Yeah, that was fine, but my guest sounded better when she was interviewed for the real radio?? Join Heidi Miller for this session, which focuses on practical interview techniques for podcasters who didn?t happen to start out as journalists. Want your interviews to be not just informative but also engaging and even a little entertaining? Learn interview tips and techniques gleaned from the pros as well as from the podcasting battlefield, supported by audio case studies of successful and less-than-successful interviews. Find out how to prepare for an interview in 15 minutes or less, set your guest at ease, get the most out of book authors, approach an unfriendly interview, sound interested and engaged, even at 5:00 a.m. and avoid common technical pitfalls.

Download mp3: Interviews that ROCK: Getting the Most out of your Guests (1:00:47 min 27.9 MB)

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