PNME 2007 #04: Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It To Advertisers, Sponsors and Investors
Podcast and New Media Expo 2007: As an audio or video media producer/podcaster, you are building something of value from the very first show you produce. In this session, Michael will show you ways to determine the value of your content and audience as well as how to convey that value clearly to potential advertisers, sponsors and even investors. If you’re not sure what your show is worth, both from an episode sponsorship model or a paid subscription model, attend this session and walk away with the tools you need to determine those numbers. Too many podcasters undervalue the asset they are building and end up not achieving the financial returns they deserve. Don’t fall into that same trap! Michael will also discuss ways to build additional value into your show by expanding out into merchandising, pay-per-download special episodes and listener appreciation events. [Presentation Slides]
Download mp3: Michael Geoghegan – Selling the Unique Value of Your Content (1:02:46 min 28.8 MB)
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