Subscribe to the RSS feed and follow us on Twitter

PNME 2007: Michael Geoghegan

GeogheganMichael.gifPNME 2007 #04: Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It To Advertisers, Sponsors and Investors

Podcast and New Media Expo 2007: As an audio or video media producer/podcaster, you are building something of value from the very first show you produce. In this session, Michael will show you ways to determine the value of your content and audience as well as how to convey that value clearly to potential advertisers, sponsors and even investors. If you’re not sure what your show is worth, both from an episode sponsorship model or a paid subscription model, attend this session and walk away with the tools you need to determine those numbers. Too many podcasters undervalue the asset they are building and end up not achieving the financial returns they deserve. Don’t fall into that same trap! Michael will also discuss ways to build additional value into your show by expanding out into merchandising, pay-per-download special episodes and listener appreciation events. [Presentation Slides]

Download mp3: Michael Geoghegan – Selling the Unique Value of Your Content (1:02:46 min 28.8 MB)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Want all 53 PNME 2007 Episodes immediately? Purchase them now.


Leave a Reply


Recent Posts

Monthly Archives

Categories

About

The Podcast Academy™ is the longest running professional podcast training event in existence. Held at locations such as Duke University, Boston University, the Yahoo! campus, and the Podcast & New Media Expo, we offer one and two day-long courses that have attendees returning year after year.

Be sure to check out our new book: Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast