PNME 2007: Mignon Fogarty
PNME 2007 #03: Building a Podcasting Network from the Ground Up: Lessons Learned
Podcast and New Media Expo 2007: Mignon Fogarty leveraged the success of the Grammar Girl podcast to build the Quick and Dirty Tips podcast network. In a recent listener survey (with nearly 1000 respondents) 99% of listeners said they would recommend a Quick and Dirty Tips podcast to a friend or colleague. Find out what Mignon learned along the way, including what kind of PR is worth the effort, how to create loyal listeners, how to build a brand, the power of cross-promotion, the pros and cons of working with corporate partners, and what advertisers are looking for in a podcast.
Download mp3: Mignon Fogarty - Building a Podcasting Network from the Ground Up: Lessons Learned (51:26 min 23.6 MB)
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