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PNME 2007 #06: Field Production Strategies for Video Podcasting

Podcast and New Media Expo 2007: The rules of the studio don’t apply the same in the field. In this session you will learn how to properly capture your video content outside of a controlled environment and unpredictable lighting and background noise. You also learn how to achieve the best results when encoding files for various output devices. See how the experts retain overall quality with an overview of the latest methods and technologies. This session will also share best practices for multi-camera productions.

Download mp3: Distributing Video in Various Formats: How To Make the Right Choice (1:00:46 min 27.9 MB)

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PNME 2007 #05: Distributing Video in Various Formats: How To Make the Right Choice

Podcast and New Media Expo 2007: With the myriad of platforms available to play your content these days and the variety of formats in which you can capture your video, your head may be spinning. Craig Syverson will clarify for you, once and for all, the differences between the video formats, how to use each one and in which situation, and the pros and cons of each. From HD vs. SD, 4:1:1 vs. 4:4:4, h.264 vs.MP4, and everything in between, attend this session and you’ll leave with the confidence you need to make the right decisions based on the vision you have for your video and the wants of your audience. Take the time to attend this class so that you can stop worrying about the technical aspects of video formats and start concentrating on just making great video!

Download mp3: Distributing Video in Various Formats: How To Make the Right Choice (1:00:49 min 27.9 MB)

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PNME 2007 #04: Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It To Advertisers, Sponsors and Investors

Podcast and New Media Expo 2007: As an audio or video media producer/podcaster, you are building something of value from the very first show you produce. In this session, Michael will show you ways to determine the value of your content and audience as well as how to convey that value clearly to potential advertisers, sponsors and even investors. If you’re not sure what your show is worth, both from an episode sponsorship model or a paid subscription model, attend this session and walk away with the tools you need to determine those numbers. Too many podcasters undervalue the asset they are building and end up not achieving the financial returns they deserve. Don’t fall into that same trap! Michael will also discuss ways to build additional value into your show by expanding out into merchandising, pay-per-download special episodes and listener appreciation events. [Presentation Slides]

Download mp3: Michael Geoghegan – Selling the Unique Value of Your Content (1:02:46 min 28.8 MB)

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PNME 2007 #03: Building a Podcasting Network from the Ground Up: Lessons Learned
Podcast and New Media Expo 2007: Mignon Fogarty leveraged the success of the Grammar Girl podcast to build the Quick and Dirty Tips podcast network. In a recent listener survey (with nearly 1000 respondents) 99% of listeners said they would recommend a Quick and Dirty Tips podcast to a friend or colleague. Find out what Mignon learned along the way, including what kind of PR is worth the effort, how to create loyal listeners, how to build a brand, the power of cross-promotion, the pros and cons of working with corporate partners, and what advertisers are looking for in a podcast.

Download mp3: Mignon Fogarty – Building a Podcasting Network from the Ground Up: Lessons Learned (51:26 min 23.6 MB)

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