We are pleased to announce the first release in a new series of Podcast Academy™ books. Late last year we were approached by Focal Press (the same publisher who does the National Association of Broadcasters book series) to do a series of professional level books geared towards how businesses, organizations and charities can use podcasting. It sounded like a great project and one we felt would support the goals of the Podcast Academy. These are books aimed at the podcasting professional.
We were able to assemble an awesome line up of contributors for this first book. Greg Cangialosi has done an outstanding job in the role of lead author. Greg runs Blue Sky Factory and has been involved with some impressive podcast projects including those for Disneyland, Pontiac and Verizon among many others. Greg is joined by an incredible group of contributing authors: Ryan Irelan of Airbag Industries & Podcast Free America, Colette Vogele of Vogele & Associates and Rules for the Revolution podcast, and Tim Bourquin of TNC New Media, producer of the Podcast & New Media Expo.
The book is written for businesses and organizations of all sizes. When we began to put together the outline for the book it was clear that there was no resource on the market for businesses and organizations and how they can leverage podcasting as a communications medium. This book is not another podcasting how-to or technical book, but rather a practical overview of the medium and how you can go about deploying it within your own organization.
The book is broken into three sections and is roughly 400 pages. First is an overview of podcasting, examples of corporate podcasting, podcasting’s role in the social media landscape, and what organizations need to consider before jumping in.
The second section is an overview of the podcast production process. We cover everything from planning decisions, all the way through to the production of a podcast and the power of RSS. Also, in this section, we cover the legal issues organizations need to consider before they delve into a podcasting initiative.
The third section of the book focuses on podcast distribution, building an audience/community, monetizing content, and measuring success. Not only do we cover specific strategy for distribution but also include detailed chapter on podcast monetization.
I’d also like to take this opportunity to personally thank all the contributors for their tireless efforts, it certainly shows in the finished project.
The book is available for pre-order now at Amazon.