Podcast Academy

PNME 2007 #31: Video Podcasting for Business: Six Steps to Creating Your Branded IPTV

This session will show you the necessary steps for getting your company involved in video podcasting. There are many routes to success; we will start at the beginning and address how it works, what is required in terms of company culture, technology expertise, and resources, how to plan the process, what are the pros and cons to expect/anticipate, and what to measure to determine your effectiveness. The point of this session is to provide a comprehensive checklist of everything you’ll want to be considering when developing your own company shows or sponsoring others to create shows for you. After this session, you will be equipped to start getting involved with video podcasting with the confidence - without missing any of the key determining factors along the way. We’ll remove any lingering barriers to you getting in the exciting game of online video. Attend this session and get new ideas to market your business and the practical knowledge to begin implementing them immediately. Instructor: Roxanne Darling of Bare Feet Studios

Download mp3: 3D Your Content: Using Virtual Worlds Like Second Life to Find and Grow Your Show (56:53 min 26.1 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #30: Educators and the Podcast Interview: Your Educational Ace In The Hole!

For educators of every stripe, the interview format is perhaps the simplest and, certainly, one of the most effective ways to go. You’ve heard of win/win? In this presentation, you’ll learn how the interview offers a 12-way win! In addition, you’ll learn both the technical and tactical strategies for effective interviewing. Podcasting promises to be one of the most revolutionary educational tools since Gutenberg’s invention of the printing press. If you are a teacher or educational administrator, you can’t afford to be left behind by this game-changing development. In primary and secondary schools, colleges and universities, trade schools and corporate-learning centers, leading-edge educators are pioneering ever more creative applications with these tools. Podcasting potentially offers you the largest classroom you’ve ever had and one that is global in its reach. Whether your motivation is non-profit or commercial, there is a world of opportunity awaiting you. Instructor: David Van Nuys, Ph.D. of Shrink Rap Radio

Download mp3: Educators and the Podcast Interview: Your Educational Ace In The Hole! (58:01 min 26.6 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #29: 88SLIDE: Behind the Scenes of the Biggest Little Game Show in the World

Join Creator and Executive Producer Noah Bonnett as we go inside 88SLIDE, the biggest little game show in the world. We’ll explore production methodology, including how to format a series, “gang shoot” a number of episodes back to back, and how each episode is edited and scored using a studio that fits in a briefcase. Noah will show you how he efficiently edits and compiles his shows to save time and at the same time create exciting content. Instructor Noah Bonnett of 88SLIDE.com

Download mp3: 88SLIDE: Behind the Scenes of the Biggest Little Game Show in the World (29:40 min 13.6 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #28: The Business Value of Podcasting and New Media for Corporate Organizations

Although the number of podcasts being produced by organizations like IBM, GE, and BMW continue to proliferate, many businesses have not bought into the value and potential return on investment for podcasting at their firms in both B2B and B2C applications. Using specific case studies from Microsoft’s recently launched Academy Mobile podcasting platform and other existing initiatives, John and Paolo get pragmatic about how corporate podcasting may evolve from just perceived positive business value into real profit. Instructors: John Havens of BlogTalkRadio and Paolo Tosolini of Microsoft.

Download mp3: How The Business Value of Podcasting and New Media for Corporate Organizations (58:27 min 27.2 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

PNME 2007 #27: How To Make Your Content Easy For “Grandma” to Consume: Simplifying RSS Feeds, Video Formats and Flash Players for Your Audience

Podcast and New Media Expo 2007: You’ve worked hard to create compelling audio or video, uploaded it to all the video sites and promoted it via your website and blog. Are you missing a crucial step? Making your content easy to receive via a compliant RSS feed and easy to consume on your own website is vital. In order to ensure your content achieves true mainstream success, you need to design your site so that anyone, regardless of their knowledge of RSS, Flash, etc., can play the content without jumping through technical hoops. This session will show you what you need to implement in your feed and website so that anyone can find, subscribe to and play your content on any device they choose. Instructor: Andrew Darlow of ImagingBuffet.com

Download mp3: How To Make Your Content Easy For “Grandma” to Consume (54:05 min 24.8 MB)

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Want all the PNME 2006, 2007, 2008 presentations plus Podcast Academy bonuses immediately? Over 150 Episodes! Purchase them now!

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PNME 2007 #26: Podcasting for Teachers: Applications for Teachers and Learners (K-12 Emphasis)

Podcast and New Media Expo 2007: In this session designed specifically for K-12 educators, vendors serving k-12 education institutions, administrators, staff developers, and instructional technology specialists, we discuss the Types of K-12 Podcasting- what, why, how, and impact. It also provides a “roll call” and discussion of best practices in educational podcasting from the panelists’ perspectives. We show a streamlined approach to podcasting and providing resource lists for participants to take away. The panelists discuss applications of podcasting for teachers and learners and assist in facilitating great dialogue with the participants. Special topics covered include student-created podcasts, teacher-created podcasts, using existing podcasts across content areas, podcasts for teacher professional development, approaches to podcasting, and podcasting resource sharing. Instructors: Dr. Kathleen King and Mark Gura of Fordham University, Dan Bach of Diablo Valley College and Dan’s Mathcast, and Dr. Joselyn Todd of Cary Academy.

Download mp3: Podcasting for Teachers: Applications for Teachers and Learners (K-12 Emphasis) (1:07:10 min 30.8 MB)

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PNME 2007 #25: Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots

Podcast and New Media Expo 2007: The MacBreak Video Podcast’s production value is as good as anything on “regular” TV today. Alex Lindsay, well known for his experience in creating outstanding video, will show you how he creates exciting intros, organizes shoots to save time and money, and leaves the audience wanting more and waiting impatiently for the next episode! This session will also cover tips for various camera shoot situations, whether you are filming in an office or out on a busy street, so that you can work efficiently and capture the content correctly. Finally, Alex will talk about multiple-camera shoots and how they can add to the professionalism of your show. If you’re ready to take your video to the next level, Alex will guide you in creating the best content you are capable of, regardless of your current experience level. Instructor: Alex Lindsay of Pixel Corps.

Download mp3: Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots (1:09:03 min 31.7 MB)

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PNME 2007 #24: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now!

Podcast and New Media Expo 2007: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy & justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It’s a learning session where you get real-time consulting that benefits everyone. Instructor: Susan Bratton of Personal Life Media

Download mp3: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! (59:32 min 27.3 MB)

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PNME 2007 #23: 10 Secret Habits to Podcast Stardom

Podcast and New Media Expo 2007: Most podcasters know a couple, some practice three or four, but this unique conference experience reveals all ten habits to making your podcast a dominate force on the new media scene. Podcasting guru and new media svengali Franklin McMahon has produced some of the biggest hits in the podcast arena and this informative seminar will walk you through the magic steps to his success. Tightly focused on audience building, brand development, content refinement, advertiser growth and reaching the masses, Franklin reveals the inside secrets to effectively sharing your creation with the world. If your thoughts are dancing with widespread world domination, this is the seminar to attend. Instructor: Franklin McMahon of Franklin McMahon Studio

Download mp3: 10 Secret Habits to Podcast Stardom (52:39 min 24.2 MB)

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